Natividad New Brand Reveal

Inspiring healthy lives.

In 2017, Natividad Medical Center, a Schipper Design client for over 10 years, began a brand process which included creating a new look and feel, brand materials and two new websites – in English and Spanish – as well as a new Intranet site.

After the hospital commissioned a subtle name change to “Natividad” and a refreshed logo, we worked to present tagline options, leading to the selection of their new tagline “Inspiring Healthy Lives”. We believe our community should understand that Natividad is not only an award-winning county hospital but is also an institution that encourages its patients to live their healthies lives, proactively, every day and Natividad is a part of ensuring that happens.

The new brand reveal was launched during Hospital Week to coincide with in-hospital events and community outreach. We were honored to create the new brand visuals to support the big reveal, as well as the new brand celebrations. Our work on the hospital’s internal and external brand advertising campaigns made sure that staff and community members alike were well acquainted with the new brand after it launched; days, weeks, and months afterwards.

You can review our design and development work on the new Natividad website at Natividad.com. We’re proud of the clean layout, strong branding elements, and enhanced user-friendliness of the site.