If creativity is a muscle, then the HOW Design Live Conference is a personal trainer
What started as a simple print magazine evolved into an innovative idea that became a world-class design gathering, drawing participants from around the globe.
Hosted in a different city every year, HOW Design Live presents experienced speakers from countless professions – designers, technical experts, strategists, big-thinkers, CEOs, technology gurus, and more. This year in Boston, Massachusetts, three bright-eyed designers from our team spent the week soaking up inspiration at hands-on workshops, keynote speeches, and networking socials, re-fueling their passion for creative work.
“Jump off cliffs and build your own wings on the way down” was from a poster presented by Stefan Mumaw in his keynote “Designing Emotion: How to Use Design to Move People.” Telling the audience to “focus on the story and do not worry about the ending.” I do feel that designers have a pressure to ensure the final deliverables/designs have successful outcomes. It’s our responsibility. Attending over 25 sessions that week in Boston, I had an overwhelming feeling of community and understanding – we all have similar goals and difficulties. When each of the sessions would end, Q & A would begin. UX, data, creative leadership, problem solving – all of it was relevant. Every design conference I’ve attend, you leave so inspired and rejuvenated; bringing back valuable takeways. And this year’s HOW conference was no exception. I loved how Ande La Monia ended his presentation with increasing gratitude and kindness in your life. “Gratitude is a greater value than working the InDesign file. It improves relationships. It breaks down barriers. And most importantly, it’s pretty effortless to do. Be kind. Especially to you.”
Senior Media Designer