HLB Look Book with Logo

HLB Lighting Design

Brand REFINEMENT / BOOK DESIGN / POWerpoINT & Document Templates

 

Celebrating its 50th anniversary, HLB is one of the largest independent architectural lighting design firms in North America. With seven offices, brand fatigue had set in as staff were creating their own templates and documents. It was time to clean it up for a new era.

 

client since 2019
HLB Logo Before and After

HLB wanted to maintain their brand equity, and didn't need a rebrand. Schipper began with an audit of all documents, brochures, and marketing efforts. We determined their original logo needed some proper kerning/spacing. We also recommended a slightly darker green to help with legibility across print and digital executions. Schipper extended the color palette, typography and designed a new lockup for their tagline "we believe in the power of light."

HLB Tagline
Brand Guide Book

Having a cohesive brand identity system is necessary for any large organization. HLB sought cohesive templates to meet their varied needs. Schipper updated their branding, colors, typography and introduced some order with an extensive template system across Word, InDesign, Excel, and PowerPoint.  The new system offers a unified experience to clients and improves their productivity.

Qualifications Report
Powerpoint Slide Designs
Designer Report
Letter-sized Templates
Program Summary Template

In 2019, HLB celebrated its 50th anniversary. Schipper was delighted to help them celebrate by designing a commemorative coffee table book. Perfect-bound with a foil-stamped cloth cover, the book features their impressive portfolio and their storied history.

HLB Look Book
HLB Logo on paper